phil herborn

I reckon QR codes are on the verge of a tipping point in Australia and probably the UK and US. According to Wikipedia, they were born in ‘94 to track the assembly of automobile parts, now barcode readers bundled on phones are the device that promises to connect our offline world with the mobile internet. This is a much needed thing that is going to help the “average Joe” start using the mobile internet more … among other things.

Come on Telco’s get behind it, it’s yours to be had! The Telco’s made it ubiquitous in Japan, they can do the same here surely.

Phone companies like Nokia are loading the barcode reader on new phones in the factory, Kaywa is making a reader for those that don’t.

There’s plenty of QR Code buzz on del.icio.us and on flickr

Make one and try it out today. And feel free to tell me if I am dreaming!

How many times have you heard someone say “if we invest in xyz (something that reduces the cost of something, but costs to setup) we’ll make more money” and thought hang on there is something not quite right with that idea.

So I have come to the conclusion that you can save money and you can make money, but saving money doesn’t necessarily make money.

You make money when you sell something for less than what it costs you.

You can make more money by reducing the cost, but you still have to sell it!

Put another way, you can reduce your operating costs to zero, but if you are not generating revenue, you are not making money.

Saving is good, but first and foremost what makes money is a profitable sale.

OK, if this doesn’t make sense try drinking a large glass of red and reading it again.